Sure, at it's core, design is the art of solving problems. But thinking of design as only that, limits its potential. Solving problems is only the starting point. Great design turns those problems into something more approachable, fun, beautiful, more human.
That doesn't mean we need to over complicate things, try too hard, or think like "designers". Sometimes what makes something more approachable is just a little tweak that's hiding right beneath our eyes. I have noticed that most of the times, if the solution is overly complex, it probably isn't the best one.
This principle is so easy to forget especially when dealing with complex systems, yet it's one of the most important ones because of their complexities.
Written in New York. © 2013